How We Made It Happen
The Challenge
Before partnering with Spadoom, Franke Home Solutions faced increasing pressure to modernize its B2B sales infrastructure. Across multiple regions, resellers encountered inconsistent digital experiences, fragmented product data, and inefficient ordering processes. These issues stemmed from a lack of centralized systems, with each country operating its own e-commerce portal, often disconnected and reliant on manual updates.
This decentralized approach created friction: sales cycles slowed, support teams spent excessive time handling order inquiries, and product data lacked accuracy and uniformity. As Franke expanded globally, the need for a unified strategy became clear, one that would replace outdated workflows with scalable, future-proof e-commerce solutions.
Recognizing this, Franke saw an opportunity not only to solve operational inefficiencies but to accelerate its broader digital transformation. The goal was ambitious: to develop a single, centralized platform that could serve as the backbone for a seamless global reseller experience that is consistent, efficient, and ready to scale.
The Solution
To solve its fragmented ordering experience, Franke Home Solutions began exploring modern e-commerce solutions that could unify product information, streamline transactions, and support its global reseller network.
Several platforms were reviewed internally, but few could meet both the scale and complexity of Franke’s international operations. The team ultimately selected SAP Commerce Cloud for its ability to centralize digital sales, manage large product catalogs, and adapt to regional needs.
Franke chose to partner with Spadoom based on our experience with enterprise-scale SAP Commerce Cloud implementations. Working closely with Franke, our team at Spadoom configured SAP Commerce Cloud to reflect the company’s unique business structure and market coverage.
The solution focused on establishing a unified digital presence while enabling more control over product data and order handling across all markets. This set the groundwork for future improvements and a more connected experience for Franke’s reseller network.
The Results
The implementation of a centralized reseller portal marked a significant shift in Franke Home Solutions’ global operations. What had previously been a fragmented, country-by-country approach was replaced with a unified platform that brought clarity, speed, and consistency to the entire ordering process.
Manual tasks were minimized, product data became reliably accessible across all markets, and resellers experienced a more efficient and predictable path from product discovery to purchase. With over 100,000 product records digitized and the portal live in 11 countries, the foundation for a scalable, global e-commerce operation is now in place.
This project represents a major milestone in Franke’s broader digital transformation strategy. By partnering with Spadoom, a trusted SAP partner in Zug, Franke now benefits from a solution that continues to evolve, designed to scale efficiently as business demands grow across new regions.
The Recognition
What began as a complex challenge across multiple markets turned into a fully functioning reseller portal rolled out in just 90 days, exceeding expectations on both sides. The outcome didn’t go unnoticed.
This achievement was formally recognized with the SAP Quality Award for Rapid Time to Value, recognizing the project’s speed, structure, and overall impact. The award wasn’t just about timelines, it reflected the way both teams approached the problem: with clear priorities, tight collaboration, and a shared commitment to building something scalable from the start.
Instead of chasing shortcuts or over-engineering the platform, the focus remained on delivering a clean, effective solution that matched real business needs. The recognition served as a validation, not just of the technology used, but of the way the solution aligned with Franke’s goals for digital transformation.
