The Challenge
Distrelec had long relied on its SAP Commerce setup for handling its global operations efficiently. However, as their service expanded through countries and their customer base grew, the system began to slow down.
The industrial electronics distributor found it difficult to scale their operations because of frontend dependencies. The limited flexibility made it harder to keep up with the evolving needs of business and the users.
Moreover, Distrelec wanted to introduce new personalization features and UX enhancements. But their existing structure didn’t allow the modern features that could accelerate the engagement levels for their audience.
They needed a system that levels up their digital and customer experience management while ensuring stability. Distrelec set out to fill the gaps so they can consistently serve the best experience to their growing international customer base.