How We Made It Happen
The Challenge
Fressnapf’s digital transformation wasn’t just a question of technology; it was about scale, timing, and preserving a brand identity trusted by millions. Operating across 12 countries, the company needed to evolve without disrupting its strong in-store presence.
The core challenge was modernizing outdated systems that had grown increasingly complex over time. Multiple platforms and disconnected tools made it difficult to maintain efficiency, adapt to change, or support growing cross-market needs.
At the same time, customer expectations were shifting. Fressnapf saw an opportunity to deliver a more seamless experience across channels, but its existing setup lacked the agility to meet those standards at scale.
To move forward, Fressnapf needed more than just an e-commerce solution; it required a partner with regional insight, one capable of delivering SAP services in Europe tailored to both local demands and enterprise-scale requirements.
The Solution
Spadoom designed a tailored SAP architecture aligned with Fressnapf’s growth plans, drawing on the core strengths of SAP for large enterprises to handle complex operational demands with clarity and control. By implementing SAP Commerce Cloud, SAP Customer Data Cloud, and SAP Integration Suite, we laid the foundation for a scalable and unified e-commerce environment.
The new online store was developed to reflect Fressnapf’s brand personality — approachable, warm, and reliable. By combining thoughtful design with smart customer experience management, we made the interface feel familiar to loyal customers while modernizing it for today’s multi-device world.
Equally important was the connection between in-store and online activity. Our solution brought both channels into a single ecosystem, allowing customers to move seamlessly between them while improving internal coordination and data flow.
With all core systems integrated through custom SAP solutions, Fressnapf gained full visibility across customer interactions and backend processes. The technology stack now supports faster execution, fewer manual dependencies, and a retail experience that stays consistent at every touchpoint.
The Results
Fressnapf recorded a 40% increase in online customer engagement, a clear signal that the improved user experience and redesigned storefront resonated with its audience. The platform didn’t just look better, it made interacting with the brand simpler and more intuitive.
Behind the scenes, the operational impact was just as clear. With a 25% drop in system inefficiencies, departments that were once slowed by manual processes could work more fluidly, delivering measurable cost reduction with SAP across day-to-day operations.
With such a solid foundation in place, Fressnapf was able to capitalize on the advantages of a truly unified retail model. Cross-channel sales grew by 30%, a clear reflection of how much easier it had become for customers to interact with the brand on their terms.
Whether online or in-store, customer journeys felt more consistent, more responsive, and ultimately more rewarding, strengthening both loyalty and overall sales performance. With Spadoom’s SAP-driven framework in place, Fressnapf is now positioned to move faster, grow with intention, and continue building on a model that’s already delivering results.
