How We Made It Happen
The Challenge
As customer expectations evolved, SPAR recognized that its legacy systems couldn’t deliver the speed or cohesion its markets required. The retail environment was changing fast, and aligning experiences across markets was becoming more complex.
Digitalization was the only step forward. SPAR needed an infrastructure that could support its scale while staying responsive to the languages, logistics, and preferences of each local market.
One of the core challenges was integrating in-store and online experiences into a single, seamless journey. Customers wanted the freedom to move between channels, but SPAR’s existing systems weren’t built to support that kind of fluidity.
The scale of the transformation added another layer of difficulty. With operations spanning dozens of countries, SPAR needed a digital solution that offered both cohesion and adaptability — strong enough to support the brand globally, and flexible enough to work locally.
The Solution
To drive SPAR’s digital transformation and lay the foundation for a unified retail experience, Spadoom implemented a tailored SAP Commerce Cloud solution, beginning with its sports fashion brand, Hervis. This created a central platform where digital storefronts could operate seamlessly across regions, while remaining responsive to local market needs.
Operational efficiency was a core focus from the outset. Our cloud deployment strategy simplified internal processes, enhanced agility, and provided teams with the tools to react faster to shifting customer demands, without adding unnecessary complexity.
We also enabled smarter use of customer data. With better insight into shopper behavior, SPAR could run more targeted campaigns, personalize experiences, and stay closely aligned with customer expectations across every touchpoint.
With operations spanning multiple countries, we drew on our expertise as SAP experts in the DACH region, where cross-border challenges are the norm, to design an infrastructure built for scale. The platform allowed SPAR to connect systems globally, support growth without added strain, and embed sustainability into everyday processes, while laying the groundwork for a smarter SAP Customer Experience (CX) framework across markets.
The Results
SPAR experienced a clear rise in digital engagement as shoppers interacted more naturally with the upgraded storefronts. Navigation felt faster, search performance improved, and the overall experience encouraged more meaningful sessions across key product categories.
On the operational side, efficiency looked different: fewer handoffs between teams, reduced reliance on legacy tools, and smoother coordination across regions. As friction dropped across internal systems, so did unnecessary overhead. Enabled by integrated SAP solutions, this shift to smarter, connected processes helped SPAR align day-to-day operations with its broader sustainability goals, demonstrating that innovation and responsibility can go hand in hand.
This shift directly impacted delivery speed. New campaigns, product updates, and service rollouts reached customers quickly and with fewer bottlenecks. Powered by fast time-to-market with SAP and a highly efficient infrastructure, SPAR could respond to seasonal trends, local demands, and customer feedback without waiting for extended development cycles.
With this momentum firmly established, SPAR now delivers at a pace that modern retail demands. Built on SAP Commerce Cloud, the entire system supports faster launches, better in-session experiences, and a retail model built to evolve in real time — alongside markets, customers, and the brand itself.
