How Spadoom Became the Steady Force Behind Medion’s eCommerce Success

Industry

Consumer Electronics

Challenge

Medion, previously operating as a Lenovo subsidiary and now officially merged with the company, is one of Europe’s leading consumer electronics manufacturers managing multiple eCommerce channels and microsites. When their campaigns expanded and the customer expectations grew, the company needed a digital commerce system that could handle growth without losing stability.

Results

With Spadoom’s SAP commerce support, Medion scaled its online presence through multiple microsites and sub-brand platforms. They got a partner that provided continuous support, improved the system architecture, and helped them launch new sites faster, all while keeping the costs optimized and operations stable.

SOLUTION IMPLEMENTED

SAP Commerce Cloud, Microsite Launches, Ongoing Support

medion.com

$0.86 B

Annual Revenue Generated in 2024

1M+

People Visit the Website Monthly

1,000

Dedicated Employees Working for Medion

Spadoom has been our long-term partner for SAP Commerce operations. Their technical expertise and proactive support have been very useful for us, keeping our systems running efficiently

MEDION

About Medion

Medion is a renowned name in Germany as a leading manufacturer of consumer electronics. From laptops and PCs to mobile phones and smart TVs, the brand produces some of the finest and most innovative technology products. The company is part of the international Lenovo group and continues to expand its global presence.

How We Made It Happen

The Challenge

As one of Europe’s leading value-electronics manufacturers, Medion operates across several eCommerce platforms, with each tailored for its sub-brands and product lines.

Because of its growing customer base and expanding offerings, Medion needed a system that evolved at the same pace. Their existing digital setup required continuous optimization to support the high traffic and customer journeys.

Every new initiative required faster rollouts and better customer experience. Medion needed a way to deploy their microsites without disrupting system performance or current operations.

They sought a strategic partner capable of optimizing their growing digital ecosystem. Alongside that, Medion needed experienced consultants and developers to support them with ongoing technical guidance and architectural best practices.

The Solution

Spadoom partnered with Medion and introduced SAP Commerce Cloud as their solution for a scalable digital system. We provided on-site and remote specialists who helped the company deliver the desired results.

The team assessed Medion’s existing e-commerce setup to find out areas for improvement. As an SAP architecture expert, Spadoom applied best practices and backend optimizations to enhance overall system performance.

Spadoom also guided Medion in expanding its digital commerce ecosystem by launching new microsites and sub-brand platforms through SAP Commerce Cloud’s multi-site architecture.

For best results, Spadoom provided monitoring and ongoing support to prevent disruptions and keep the systems running optimally. We built a robust SAP Commerce setup that could handle growth confidently and cost-effectively.

The Results

Spadoom’s technical support and strategic consultation brought a significant improvement to Medion’s digital commerce operations as they successfully improved their performance across all platforms.

The team helped in leveraging SAP Commerce Cloud, which made the microsite launches faster and smoother than ever, allowing Medion to bring new products across sub-brand platforms in record time.

Spadoom automated workflows to help the consumer electronics company focus more on innovation and customer engagement rather than daily maintenance, while the internal team worked on the backend operations and stability of the system during high-demand campaigns.

Medion, with Spadoom as its long-term implementation partner, scaled more confidently, launched new initiatives faster, and continued to grow as one of the most trusted names in consumer technology.